Falz recently signed a merchandising deal with Jay Osbie to co-design, produce and sell his fashion merchandise. Falz and Jay Osbie CEO, Adejuwon Isola-Osobu held a media briefing to talk about the partnership. Speaking at the press conference held at Jay Osbie’s HQ in Ikoyi Lagos, Falz said this was an essential move as he further seeks to diversify his entertainment business.
Adejuwon said the collaboration with Falz was perfect for Jay Osbie as Falz is a major influence in the entertainment scene and that his uniqueness and dynamism were synonymous with Jay Osbie’s brand values. The uber-stylish “Marry Me” crooner said that his collection was inspired by his personal style and enigmatic character.
You can shop the collection on www.jayosbie.com/falz. You can contact Jay Osbie on 09027443744 or on BBM: 5165E658. IG & TWITTER: @jayosbie
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